Customers represent one of the main assets of a company and are a key variable in estimating the economic value of a business. In the case of a start-up, the community that follows the business project is also considered, even before the acquired customer.

So who is the customer?

The customer is not just the one who buys your products or services. The customer is the one who is under your care, protection, and guidance.

We dedicate the 20 best quotes to the customer, which we have identified among important authors.

The top 20 quotes about customers

Customers, not competitors, decide who wins the war.
(Philip Kotler)

Today's typical customer wants just two things:

1. Good feeling.
2. Problem-solving.

(Michael LeBoeuf)

Your most unhappy customers are your greatest source of learning.
(Bill Gates)

Show a man what he needs, and he will move heaven and earth to get it.
(Frank Bettger)

If I had asked my customers what they wanted, they would have said faster horses.
(Henry Ford)

Customers don’t expect you to be perfect. They just want you to fix things when they go wrong.
(Donald Porter)

The customer who pays the least complains the most.
(Arthur Bloch, Drew's Law of Professional Practice, Murphy's Law)

If you master the problem, you win the customer. If you lose the problem, you lose the customer. It's that simple.
(Jeffrey Gitomer)

When you stop talking, you have lost your customer.
(Estée Lauder)

It’s not your customer's job to remember you, it’s your obligation and responsibility to make sure they don’t have the chance to forget you. (Patricia Fripp)

If you don’t like to smile, don’t open a shop.
(Chinese Proverb)

I often accompanied my father Kal, who was a salesman and I watched him make customers laugh. If he succeeded, they always bought his items. So, I learned that you can get anything from people if you're the type who cheers them up.
(Jerry Seinfeld)

First, find the market niche, then create the extraordinary product, not the other way around.
(Seth Godin)

Good customer service costs less than bad customer service.
(Sally Gronow)

I didn’t do marketing – I just loved my customers.
(Zino Davidoff)

The customer is not always right.
(Enzo Ferrari)

Customer service is the new marketing.
(Derek Sivers)

Quality is what the customer thinks it is.
(Armand Feigenbaum - "guru" of Quality)

In the era of emails, supercomputers, the Internet, and the global village, the greatest gift we can give someone is attention and kindness. (Tom Peters - management expert)

Sell in a friendly way and, friendlily, you will generate new sales.
(Jeffrey Gitomer - business trainer)

20 quotes about customers +1

I also have my "mantra," the guiding phrase:

The best customer is the one who is educated by you.
(Nicola Di Grazia)

PS. A few months later, I came across this other quote, dedicated to sales, which practically says the same concept as mine:
The sales process is a sequence of two moments. First, you have to educate yourself. Then, you must educate the customer.
(Tom Hopkins)