One of the biggest difficulties regarding foreign companies operating in Italy is the “foreign company label“, which is inevitably assigned when you start operating in other countries. Local companies also have a broader understanding of the local system.
Therefore when we talk about exporting businesses, the distance issue becomes an obstacle because of the cultural, administrative, geographic and economic distance.
Fromlu can help Export Managers to reduce this distance, to lose the “foreign company label” and to understand faster how to apply the marketing 4Ps in Italy.
Brand Positioning and Storytelling
We build a strategy
shaped on italian culture
and local way to communicate.
Content Marketing in Italian Language
Video marketing, Web design,
blog and social network content,